What inspired the birth of MALONE?

In two sentences or less, describe what MALONE does to a middle schooler.

What are three words you’d use to describe your brand’s purpose?

What values are non-negotiable for your brand?

Describe your ideal audience as if they were a person. How do they spend their time, what do they care about?

Ex: She’s a creatively driven, emotionally curious woman who blends intellect with intuition. Think vintage Dior with beat-up sneakers, mezcal over ice, and a bookshelf full of underlined design monographs. She works in interiors or editorial design, spends her days gathering inspiration from gallery walls to flea market finds and speaks with wit and warmth. She’s loyal to brands that feel personal, cares about cultural nuance and emotional resonance, and seeks spaces that feel both intentional and a little magical.

How do you want people to feel when they first encounter MALONE?

Up to this point, what has been the biggest challenge you’re facing in bringing the brand to life?

What things do you currently like about your brand that you'd like to retain?

If your brand were a material or texture, what would it be?

What do you not want your brand to feel like?

Are there colors or tones you’re naturally drawn to or want to avoid?

Rank the following actions from most to least aligned with your brand goals:

• Inquiring about design services via contact form • Booking a discovery call • Being featured in design publications or press • Licensing or collaborating with retailers • Speaking at industry events or panels • Teaching workshops or offering digital resources • Hosting pop-ups or showroom events

Malone Brand Questionnaire