RUXWOOD
2021 — ONWARD
▪ Identity
▪ Product Design
▪ Photography
▪ Motion
▪ Web
▪ Strategy
▪ Influencer Marketing
COMISSIONS
▪ Art Direction, SECOND STORY
▪ Creative Direction, ilovecreatives
▪ Casting, O Models
▪ Production, Joe Smalls
CREDITS
Sensual essentials brand RUXWOOD was developed by Second Story to help people tap into their sensuality and confidence through a carefully curated selection of apparel, resources, and home goods.
SUMMARY
FIG 08.
Jerome wears BRIEF 02 in Umber.
LOGO
The logo design adopts a symmetrical and structured form with rounded edges, reflecting a deliberate effort to balance and mirror the inherent softness of the brand.
The wordmark typeface is a modified version of Trio Grotesk by Schick Toikka.
MOTION ON FILM
By shooting each campaign on film, the visual narrative captures the timeless essence of the garments, seamlessly blending nostalgia with enduring elegance. The medium's warmth and texture evoke a sense of charm that transcends eras, inviting viewers on a timeless journey through the past and present.
FIG 15.
Micah and Hayden wear JOCK 01.
FIGURE SCANS
In opting for anonymous figure scans, the focus shifts to inclusivity, emphasizing the fit of each garment across diverse body types.
This approach highlights the universality of the design, inviting viewers to appreciate the garments' versatility and adaptability to various silhouettes.
PRODUCT SCANS
By adopting an artistic flatlay scan approach, a departure from conventional e-commerce practices, the focus shifts to imbuing each product with its distinctive mood and atmosphere without sacrificing detail.
This unconventional method allows for a creative interpretation that transcends typical boundaries, offering viewers a unique visual experience that balances aesthetic allure with comprehensive product depiction.
WEBSITE
Strategic integration of thin borders and generous whitespace embodies a sense of containment, structure, and compartmentalization. This deliberate design choice invites users into RUXWOOD’s distinctive realm of sensuality and minimalism, where every element is thoughtfully curated to evoke a serene and immersive experience.
FIG 08.
Scan of fabric swatches for cotton garments in shades Umber and Sand.
CURRENT:
RUXWOOD
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Paris Hilton
NEXT:
Solawave
