Being Frenshe

Services Rendered:
Photography

Being Frenshe

Credits:

Photography, SecondStory
Creative Direction, Being Frenshe 

Summary:

Being Frenshe is a collection of wellness essentials curated by Ashley Tisdale.

Each product is crafted with clean ingredients and scented to evoke specific emotions, embodying the brand's ethos of nurturing well-being with simplicity and intentionality.

For the launch of new scents, Second Story took campaign photos inspired by the vibrant energy of Venice Beach. The shoot showcased new eau du parfum skus, shaped like ice-cream cones, which were a highly requested addition by consumers.