Levi’s:

Credits

Photography: SecondStory

DP: Seannie Bryan

Makeup: Alexandra French

Hair: Rachel Lee

Creative Direction: Jonathon Burford

Stylist: Josh Fargher

Producers: Rena Fink + Jane Ly 

Production: Hyperion LA

Summary:

Rooted in the legacy of Rainbow Rodeos, Levi’s Pride 2024 reinterprets western heritage through a queer lens. Embroidered denim, structured vests, and bold graphics honor a history of resilience, captured in imagery that reflects both past and future.