For Levi’s 2024 Pride campaign, we captured the spirit of Rainbow Rodeos, a historic symbol of queer resilience in the rodeo scene.

Featuring a diverse cast of LGBTQIA+ icons such as Orville Peck and Violet Chachki, the campaign highlights Levi’s vintage-inspired collection—embroidered denim, western silhouettes, and bold graphics celebrating self-expression.

▪ Photography

Talent / Cast

    •    Orville Peck

    •    Violet Chachki

    •    Bronze Avery

    •    Matisse

    •    Paris Helena

    •    Stud Country

    •    Sean Mon

    •    Bailey Salisbury

Creative & Production Team

    •    Renee Perdomo – Creative Director, Global Brand

    •    Jonathon – Creative Director

    •    Kaede Motsumo – Styling Director, Global Brand

    •    Josh Fargher – Stylist

    •    Rena Fink – Senior Producer

    •    Jane Ly – Producer

    •    Stewart Volland – Digital Tech

    •    Coco Leialoha – Photo Assistant

    •    Seannie Bryan – DP Motion

    •    Alexandra French – Makeup Artist

    •    Rachel Lee – Hair Stylist

Location

    •    Garibaldina Society